One of the fastest-growing companies in the world, Deliveroo was entering one of it’s largest expansion phases at the start of 2017. With plans to launch in multiple cities in Western Europe over the course of a six-month period, we were tasked with creating an online commercial to bring the brand to life and launch the new markets with a bang.
Working with some of London’s finest restaurants, we created the film ‘We’ve Arrived’. Our approach captured the energy, intensity and passion of the food scene, whilst clearly documenting the user journey for new consumers unfamiliar with the brand.
The film was rolled out through paid and owned media channels with a fantastic response. It was so successful that it was remastered and ran as a TV commercial in the UK.