SST Font Film

Designed to be universal and timeless Monotype’s SST font became available in 93 languages to the mass market in 2018. Monotype asked us to help drive awareness to the new addition to their family by creating a film that would express this as being a font for everyone, everywhere.

We worked on a concept that uses that places the font in hyperreality and then through the use of found footage and CGI we were literally able to show the SST font in use anywhere.