Reebok x Beams

For Fall 2016, Reebok Classics celebrated the 40-year history of Japan’s iconic Beams store with a new apparel collection inspired by outdoor training regimes and historical military style, appropriately named ‘Field Supply’.

For the video lookbook, we stayed true to the collection’s inspiration by bringing to life military regimes with the intention of showing off the garment’s technical features in its intended setting.  

Visually the piece delicately balances sport and fashion, moving from fast-paced action to considered, emotive shots to create something that has an authentic connection to the collection’s inspiration and your typical fashion lookbook.