We worked with adidas UK and Manchester United to help raise hype around the Nemesis football boot and the profile of one of their youngest stars, Jesse Lingard.
We realised adidas UK’s concept, filming and editing a clip that shows an exaggerated and playful depiction of Lingard’s training regime with a visual language that connects the player to the audience with a fast-paced edit that utilises graphic overlay effects and social media iconography.