Under Armour

UA Sportstyle

Under Armour Sportstyle wanted to tap into the DIY spirit of the nineties to launch the UA Forge 96 sneakers, empowering young pioneers to lead community forums across the globe. Working with Platform 13, we travelled all over the world to produce a content series for UA Instagram stories. In Tokyo we were with the Tokyo Vitamin crew, Ejder in London, IISE in Seoul, Yeti Out in HK, Olaf Hussein in Amsterdam and Serious Klein in Berlin.