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Vice

Street Fighter V

Vice commissioned La Familia to explore London’s underground Street Fighter community for an upcoming videogame release. The aim was to awaken interest with the existing fan base and welcome in a new one.

We captured live footage and conducted a series of interviews with active gamers, as well as a key game producer. The result is a documentary styled film that accurately portrays the alternative scene. Its release on Vice drove growth in sales and created consumer curiosity.