Monotype approached us to develop a set of tools that could educate potential customers on their complete digital communications offering outside the world of fonts. Our brief was to work on a concept that would work across moving and still image to communicate their offering visually to be used at consumer facing trade events that was fresh, new and exciting while they worked on their master rebrand.
We split their platforms into categories that placed their products into tangible everyday situations, interactions and objects that anyone could understand showing how Monotype’s products could be incorporated into the lives digital minded consumer anywhere, anytime.