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Musto

MPX Jacket

The MPX Sailing jacket was first introduced in 1995 and is recognised across the sailing community as an icon, breaking new ground in the yachting world amongst racing and cruising sailors alike.

So when Musto reinvented this piece for a new breed of modern sailors they asked us to create a product-focused film that highlighted the updated technical features of the jacket, and underlined the brand message: Extend Your Limits.

We developed a concept that gives recognition to the design process, the elements that sailors must overcome and, most importantly, the jacket itself. The film was shot and edited in a style that dials up the drama to give a sense of what and where this product is made for.