The British Fashion Council asked us to bring a unique visual language to their photographic coverage of London Fashion Week 2018 that would help cut through other coverage of the weekend on social media.
Our response was to use collage aesthetics indicative of past British Pop Art and fashion icons, combined with lo-fi stop motion animation techniques to generate playfully idiosyncratic moving image pieces.
Underpinning each visual is the identity of the designers being covered, resulting in a rich and diverse pack of content that helped elevate engagement on London Fashion Week’s social channels throughout and after the weekend.