Hides With Heritage

Reebok and C.F. Stead’s came together to recreate the classic Club C in a premium make up that evokes the attributes they share – a reputation for quality and their heritage – with both brands roots found in the North of England.

Our task was to communicate the premium nature of this release along with the characteristics that bind the two as kindred spirits. To achieve this we took a trip to the C.F. Stead factory in Leeds to capture the humble roots of these brands, along with the graft and care that underpinned this release.

Cinematic and nostalgic imagery showcases the product in a short film accompanied by a poetic voiceover and a set of still visuals, delivering a story that strikes contrast between the homespun roots of the materials used and the premium crafted nature of the end product.