We rejoined forces with Formula E for the 2023 Diriyah E-Prix and unleashed their Gen 3 car onto the streets of Saudi Arabia. The film, which connects Diriyah’s cultural heritage with FE’s tech-leading vision of the future, marks a milestone moment for La Familia London; the first time we’ve shot motorsport on the track, it was an opportunity to apply our high-energy shooting style to the electric racing category.
Shot and edited in just 4 days to meet the delivery on race day in Diriyah.