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Musto

Extend Your Limits

For the launch of their Dinghy Collection Musto asked us to create a film that explores the psychology of dedicated athletes on their journey towards Tokyo 2020 Olympics, elevating Musto’s product as the piece to the puzzle that gives them the edge they need to succeed.

To achieve this we developed a concept that would follow five national sailing teams from British, Sweden, Germany, Switzerland and Holland from pre race preparation to game day – our narrative dialled into their continued struggle for success on the biggest stage of all.

Capturing our athletes in action at the Bay of Palma, our film uses tempo and pace to contrast the intense physical and pensive mental side to the sport, utilising cinematic shots that place equal emphasis on product, emotion and action.

In order to extend this story and provide a suite of tools that Musto could roll out over the course of the year, we complemented the main film with a set of profiles of the most prominent team members.