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adidas

ultraBOOST Collective 2018

The ultraBOOST Collective represents the coming together of some of the biggest names in men’s fashion; Études, A Kind Of Guise, Engineered Garments and Kinfolk collaborating with adidas on a modern classic running shoe, turned fashion staple – the ultraBOOST.

We were briefed to generate buzz around this drop with a teaser film that identified with the elevated image of the collaborators, evoking the mood and vibe they share, rather than the product they were due to release.