Reebok x Beams FW16 - La Familia London
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Reebok x Beams FW16

Reebok approached us to created the Fall 2016 Reebok campaign with Japanese retailer Beams. Inspired by “Full Metal Jacket” we created a military fitness theme to showcase the product range and concept.  developed all aspects of the campaign from including creative direction, to brand strategy and final tool kit production.We delivered film, lookbook, press kit, in-store material, and online content across key social channels -all of which have successfully appealed to audiences and drove growth in sales